When you are building a website from the ground up, you need the means to attract people to that platform. That is the goal of Search Engine Optimization, also called SEO. Basically, the idea of SEO is to find a way to make your site the most authoritative and attractive to Google. So that it is placed on the first search engine results page. All webmasters confirm that without SEO promotion, the site will not become at the top of search engines and will not get maximum traffic. Spicylocals shared the top tools they use for SEO. Let’s roll!
The first common tool that people use is Google Analytics. The basic concept behind using this tool is that it can allow you to track your website campaigns to see their rate of success. This dashboard and toolset give you the chance to see your top content. Which content needs work, where people are viewing your site from, and more. You can use this tool to really customize your data.
The Ahrefs tool gives you a lot of different benefits. But the majority of websites use it as a means of checking the success of their backlinks. It is known as the most powerful backlink checker on the market. But it also offers keyword insights, a keyword generator, and more.
Google Page Speed Insights
Your page loading speed is everything for SEO. Not only does a high page speed help you get a good ranking. But it also ensures that your users stay on your site and don’t leave. The Google Page Speed Insights will provide you a measurement of your page loading speed while also telling you about your site design elements that could be holding you back. Use this tool and then optimize your page speed.
Do you want to know how people got to your page? Then you need to use the Keyword Hero aspect in conjunction with Google Analytics. This will show you the keywords that were used to help guide people to your site. Understanding the intent of your users can be critical in designing your future content to attract more people to come to your website.
Google Search Console
Another tool released by Google that you can use to help your site rank is the Google Search Console. This is an integral tool that helps you develop many of the basic SEO outcomes related to the success of your site. This tool can help you by telling you if Google can access, crawl, and index your site. You can also use the console to view the traffic data about your website. Such as the frequency your site is shown in search results or when your site is being spammed. This is a troubleshooting platform that can help you make sure your site is up to Google’s standards.
The SERP simulator is a very good tool to use if you want to see what a specific page on your site will look like on SERP. Why is that important? The description of a site’s page, along with the titles developed by the site owner. It can sway people to visit or make them look for another site. Using this tool will allow you to create a mockup of your page to see whether it meets the stringent criteria required for success. Sites that have an SEO expert on staff can make sure that every page is going to have the best shot at success by using this tool.
The Schema Creator tools are a little more complex than many of the others we have explored, but they are just as useful. The basic use of the tool is to examine the site that you have generated and form connections between the data on the site. For example, if you have a website that lists the dates and times that certain music events are set to take place, you can use the Schema Creator to develop JSON LD code to enter your site’s HTML and make it easier to read for search engines. The end result of this process will allow your site to be crawled and interpreted properly by Google. Thus, the SERP could list the site’s page title and start showing dates and times for shows as part of the metadata, increasing the likelihood that your site will be ranked high for being authoritative.
There are a lot of tools for SEO promotion, and there will likely be completely different tools for you at the top, but we share with you our favorites and hope that they will help you in your work. Using these tools can help keep your content ranking high, getting viewers, and converting customers now and in the future.