How do Asset Management Firms Make Profit?

asset management

Asset management companies have been the talk of the market lately. Why, though? Are you wondering? Well, they are a place of innovation and growth. Just rewind a few decades ago – if you were there, would you be investing in mutual funds? You would rather choose a fixed deposit or a gold bond. Apart from the risks alone of a mutual fund, you will also be fearing the part of trusting a third party. 

Moreover, buying individual stocks is a much bigger deal than buying mutual funds – there is much more loss involved, also the need for bigger capital. But what makes things easier today would definitely be Asset Management Firms. Here, let’s look at how asset management firms make money and their role in the market.

What is an Asset Management Firm?

An asset management company is a company that takes the financial assets of a person, company, or another asset management company (generally high net worth individuals) and uses those assets to invest in companies that use those as an operational investment, financial investment, or any other investment in order to grow the investment; after that, the returns are returned to the actual investor, and a small portion of the returns is held back as a profit with the asset management company.

Let’s take a closer look at the asset management business (AMC). Let us now define the term Asset Management Company (AMC) in this context. Individual investors are one type of investor, while institutional investors are another. Asset Management Companies are one type of institutional investor. 

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So, what exactly do they do? So institutional investors, such as Asset Management Company (AMC), do what they do by pooling client assets and investing them in diverse securities. Bond securities and company-based securities, i.e. stock equity-based securities, are both types of securities.

Asset managers at an Asset Management Company will analyze the framework of the investment that must be made. They would do market research and recommend potential investment ideas after analyzing this investment framework. They would proceed with the investment strategy based on this.

Without saying much, let us understand how they work.

How does an AMC work?

Let us not waste any more time, making it easier for you to understand. Let us get going on how to invest. Just say you have invested in a mutual fund through Motilal Oswal AMC – wouldn’t you want to know everything that happened and is happening with that fund, and what is the takeaway of the company? Let us look at it one step at a time.

1. Asset Allocation

During these stages, investment managers must assess the type of assets available for allocation. The following factors must be considered while allocating assets:

Asset distribution

-equity or debt basis

-evaluation of market portfolio research

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-professional considerations and practice in asset management

2. Portfolio

In the following stage – creating an investment portfolio is critical for proper management. Asset managers must conduct market research and anticipate potential market downfalls and trends. The potential risk factors identified by market analysis must also be evaluated. One of the most important factors is whether the investment should be made in high-rated securities or vice versa.

3. Monitor

The final stage of an AMC is a continuous examination of the portfolio and the rate of return on investment that the portfolio provides. These must be provided in the form of written reports. The asset managers must present their clients with asset performance reports.

Here, let us look at how these companies make their money.

How does an AMC make Money?

There are several ways an AMC can make money – here it is:

1. Through your Fee

Fund firms can charge a variety of fees for their services and goods, but where and how those fees are included matters. Sales charge fees, often known as loads, are triggered by an investor’s purchase of mutual fund shares. This indicates that the investor pays an additional percentage, usually around 5%, on top of the share’s original price. Fund companies often do not keep the entire sales charge because a major percentage is often paid to the brokers and advisors who sold the fund.

Purchase and redemption fees are levied by several mutual fund companies. These appear to be sales commissions, but they are paid wholly to the fund, not the broker. Purchase fees are charged when the shares are purchased, and redemption costs are charged when the shares are redeemed.

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In essence, management fees are greatly contingent on the fund’s success and the public’s ongoing selling of new shares. The most successful funds receive a large amount of fresh money and are highly liquid; more trading implies more fee income for the organisation.

2. There is an Operating Expense

Mutual fund businesses do not function for free; expenses must be recouped. These include expenses such as paying the investment advisor, administrative employees, fund research analysts, distribution fees, and other operating expenses.

Management fees are deducted from the fund’s assets rather than charged to owners directly. The SEC requires management fees to be stated separately, rather than as part of the “other” expenses category so that investors can always see which funds are spending the most on management compensation.

If you are new to the investing circle, you might not know how much you are paying in these expenses – it is always good to know all of your fees, loads, and commissions to know exactly how much you are making.


Now that you know so much about AMCs, it would be a great idea to invest in mutual funds and other securities through them, but make sure you choose the right kind of AMC that matches your needs.

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