Quality ingredients are the backbone of every great cocktail. Whether you’re making one at home or serving one from a bar, it’s the quality of the ingredients that will make or break your drink.
Quality Ingredients Are Non-Negotiable
Quality is a sought-after characteristic of cocktails, so it is crucial to use high-quality and fresh ingredients. Below, we’ve covered some of the reasons to use quality ingredients.
Taste is Better
Let’s face it; not all cocktails are created equal. There are sweet, savory, tropical, and bold, strong cocktails. And the more flavors you add to your cocktails, the better they’ll taste. If you use only one flavor in your cocktails — no matter how good that one flavor is — it’ll overpower the rest of the cocktail. And if you use too much of it, it’ll make the cocktail taste unbalanced.
If you buy cheap, low-quality ingredients, you will be disappointed with the final result. The cheap alcohol in your cocktail will taste harsh and impart an unpleasant taste that will linger in your mouth. The syrups in cheap cocktail ingredients will be cloying and overly sugary. Yes, you can save money by skimping on your cocktail ingredients, but you won’t be able to enjoy a cocktail that tastes nearly as good as it should.
Whether you are a business or purchasing ingredients to make cocktails at home, the ingredients you use should be top-quality so that you can enjoy a delicious drink.
Encourage Repeat Customers
For businesses, having high-quality ingredients in cocktails can increase the number of return customers they have. When people go out to drink, they want a unique, quality drink; if they wanted something cheap, they would have stayed home.
Fresher, top-quality ingredients mean a better drink, and regularly providing your customers with top-quality drinks will ensure that they keep returning for more. And not only will they come back for more, but if they are pleased enough, they’ll likely bring friends. Because you have already shown your customers that you care about them by providing them with only the freshest ingredients, you will set yourself and your business up for success.
Stocking up on top-shelf spirits, alcohol, and fresh ingredients can be costly, but eventually, these costs will pay for themselves. Many businesses make a large chunk of their money off drinks, and this profit can increase by marketing drinks with these ingredients as top quality and the best options. Your business will be able to set the drinks at a higher price, which can cover the expenses for quality ingredients and bring in higher profits to your business.
Fresh ingredients will always make your cocktails taste better, but they’re also much healthier. Some of the mixes and processed versions of cocktails contain additives or huge amounts of sugar, which is not good for you. By using fresher, higher-quality ingredients, you’ll feel better while consuming the cocktails because they are healthier.
There are also high-quality pre-made cocktails available in retailers and online that use high-quality and fresh ingredients instead of pre-made mixes.
Retain Your Reputation
For a bar or restaurant, reputation is one of the most important aspects of the business. You don’t want to be known as the business that skimps on quality and uses cheap ingredients because this will drive customers away. Providing higher-quality cocktails gives guests a better experience and ultimately boosts the reputation of your business.
Whether you want to create cocktails from the comfort of your home or a business serving cocktails, it is crucial to use high-quality, fresh ingredients. This leads to the creation of a healthier, better-tasting drink.