The iGaming market is growing by the day, and we’re not just talking about a particular market. The industry is reaching unprecedented highs everywhere around Europe, including Germany, Denmark, the USA, and the UK. Thanks to the convergence of new trends such as social platform acceleration, content platforms, and cloud gaming, the online casino industry has never been better.
There are plenty of reasons for it. Online casinos are pretty easy to use these days. Even if you’re new to such a site, there’s an online casino guide that will help you register an account and start playing. The ease of use and convenience are two major factors why the industry is growing, but so are new business opportunities and recent mergers.
The online gambling industry is experiencing a boom that hasn’t been observed before. Israel is one of the leading experts in this booming industry. Businessmen from the country have invested billions in online casino holdings, and are now set to expand their influence beyond Israel.
Just recently, news broke out that the Israeli-managed 888 Holdings has decided to buy William Hill. The deal was a reported $2.2 billion, showing how big and serious the industry truly is. Once the deal is completed, it’ll open up new opportunities for the Israeli online gambling sector and possibly push other companies to expand internationally.
In the USA, a recent string of mergers in the online betting and gambling industry has thrust the industry forward. The revenue is destroying all expectations and reaching new levels annually which is a major sign that there’s no stopping online gambling. On a global note, the market is expected to grow over 12% this year which is a number no one expected to come that soon.
Everywhere around Europe and the world countries are updating their laws to help companies enter the market with ease. It’s a lucrative business that presents great opportunities for investors. New laws are being drafted as we speak in Denmark, Sweden, and Ukraine, with several countries to follow.
New Market Trends
At the moment, there are several trends to be recognized in the iGaming market. First, new market entries are finding new channels to enter the market. Second, the major companies are consolidating and strengthening their foothold on the crowded market. And third, there are plenty of new investors on the market which shows that it’s quite a lucrative sector.
Big players’ moves such as 888 Holdings buying William Hill can’t go unnoticed. With this deal, 888 will pay $2.2 billion to Caesars Entertainment to acquire William Hill’s operations in the UK. That goes for both the online sites and over 1,400 shops across the UK. The company plans to encourage punters to register with online betting sites, yet doesn’t plan to cut the number of betting shops down. Media giants such as Germany’s ProSiebenSat.1 are planning to enter the market through a collaboration with Betsson. It’ll reportedly use its media to reach new players. The company will surely invest billions in the market, and more are expected to follow its example soon.