How to Get Noticed on TikTok: Top Tips for Your Brand


After experiencing a 40.8% rate of growth in 2021, TikTok has become one of the most popular social media platforms. It’s well worth learning how to promote your business on it.

If you’re interested in getting your brand noticed on TikTok, however, you’ll need to learn how to use the platform well. TikTok is pretty unique and it will take a smart approach to build your presence on it.

If you want to learn how to get noticed on TikTok, be sure to use the tips listed below.

Add Hashtags

One of the things to remember with TikTok is that you need to include at least several hashtags with every video you post. This will give your content the best chance of reaching the right people and landing on the for you page (FYP). 

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Make sure that the hashtags you use are relevant to your audience and the video you’re posting. However, also be sure to look at the trending hashtags on the discover page and consider using some of them as well.

Follow the Latest Trends

To get more traction on TikTok for business, make sure that you’re keeping up with the latest trends. TikTok is all about trends, so you should try to jump on some of them when you can.

Make sure to keep your eyes open and consider what’s happening on the platform and what other users are doing. If you see a trend start taking off, consider joining in on it before it becomes outdated. 

Additionally, make sure that you add hashtags that relate to the trend as well.

Use TikTok Effects

Users on TikTok are accustomed to seeing videos with interesting effects on them. If you want your video to stand out a bit more, it’s a good idea to use some of the built-in effects that TikTok has.

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Adding some of these interesting effects to your video can help it stand out from the pack while also making your videos seem more native to the platform as well. Both of these things can help your brand get more attention on the platform.

Engage With Other TikTok Users

Perhaps the best thing to remember to encourage growth on TikTok is that you need to be part of the community. 

Make sure that you’re regularly watching other TikTok videos to get a feel for what works and what doesn’t. Also, make sure that you engage with the TikTok community by leaving comments, liking other user videos, and participating in collaborations with other users on the platform.

Launch Some TikTok Ads

While the TikTok ad platform isn’t as fully-featured as Facebook Ads yet, it shouldn’t be ignored.

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TikTok ad campaigns can be a great tool to use to build your presence on the platform and reach more people. Be sure to learn about the TikTok ad types and consider using them for your business.

Particularly if you have a video that has already seen a surge in organic traffic, you may want to give the video an additional boost by running a TikTok ad for it.

Understanding How to Get Noticed on TikTok

If you’re trying to learn how to get noticed on TikTok, be sure that you understand the tips in this article. By using TikTok hashtags, following the trends, and engaging with the community, you’ll have a much better chance of building your brand.

In search of more social media advice? Find more social media tips by reading through our blog now.

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