The modern Indians are becoming fashion conscious. The flooding of the market with several brands supports the claim. We can now see many fashion brands getting much recognition among Indian consumers. But you will be amazed to find out that some of these luxurious brands and fashion icon brands are Indian. Even though the brand name seems international, the makers are local. The brands are given such names to compete with foreign brands in the Indian market. This is so because Indian consumers find western products and westernized brands more preferable. Thus, this is a very coveted move to attract Indian consumers into buying local products.
10 Indian clothing brands that are Indian but people may not know about it.
One of the most desired brands in India is Pantaloons. It sounds like an international brand but it is Indian. Pantaloons have created a euphoria in the Indian fashion business with stand-alone retail stores in every city and the high quality of apparel. The brand was previously owned by the Future Group but now has been taken over by the Aditya Birla Group.
Don’t get confused by the name or the models posing for Allen Solly apparel. This is yet another venture by Aditya Birla Group and is licensed under Madura Garments. Allen Solly is a great choice for the corporate youngsters wishing to show their casual Friday attitude. The brand includes a wide range of apparel starting from trousers to denim, Shirts to polo, and even wallets.
As speaking about the venture between Madura Fashion and Aditya Birla group, Peter England is yet another brand that has been in the market for decades. It is one of the largest menswear brands, and we all have a soft spot for these Indian clothing brands.
This new fashion brand has attracted many Indian consumers with their chic-looking denim for men and women. However, it was launched back in the 1980s and after brand building exercises, they have gained a sweet spot in the mind of the Indian consumers. It is the first indigenous denim brand of India. Headed by Sanjay Lalbhai, MD of Arvind group, the flying machine is one of the finest Indian clothing brands.
Speaking of the denim, Spykar is yet another fashion brand loved by the youth. Prasad Pabrekar owns this fashion brand and founded it in 1992. The sole focus of Spykar is to provide high-quality denim at an affordable price.
Park Avenue is one of the most luxurious brands that you may find in the Indian market. It is a premium fashion brand that has classy wardrobe accessories for men in its bag. It has a wide array of products to offer to men like shoes, beer shampoos, casual wears, formals, woolen wears, and deodorants.
Established in 1925, Raymond is one of the best Indian clothing brands. Indian consumers trust the brand because of the finest quality of clothing. JK group of companies owns the brand, and customers favor the clothing for suits.
Another premium fashion brand in India is Westside. This the retail arm of the Tata Group for apparels. It started in 1988 but now has covered more than 40 major cities in India and holds a good prestige among the fashion lovers.
Although named after Louis Philippe, the king of France in the 19th century, it is an Indian clothing brands. It is a premium men’s clothing brand founded in 1989 to attract the men fashion enthusiast. Madura Fashion and Lifestyle owns the brand.
Monte Carlo is a brand owned by Jawahar Lal Oswal, CEO of Oswal Woollen Mills Limited. He selected the Italian name to attract more Indian consumers to try and buy their sweaters, jackets, and woolen clothes. However, it is also famous for shirts and trousers.